A life coaching career is attractive to anybody with a calling and a passion for improving people’s lives. It’s a profession that has grown tremendously over the last few decades, with studies showing that it’s here to stay. Life coaching is based on the premise that everyone has an innate ability to determine and actualize their dreams. Its main goal is to take individuals from where they presently are to where they wish to be in their lives.
The modern-day person feels pressure to look good and be successful. Sometimes they might think that they are doing all the right things and putting in all the work to achieve their goals and are not making any significant advances. A lot of the time, they need help to reach the levels they aspire to. These days, the demands on individuals can lead to a feeling of worthlessness and even depression if they are not getting the same personal or professional levels as their peers. This is where a life coach comes in. A good life coach will help their clients achieve what has been previously out of their grasp by taking them through a process and defining the right path.
As a life coach, starting a blog is one of the boldest steps you can take in your career. A blog will help you garner a larger audience, expand your brand’s visibility, and build a more viable coaching business. If you’ve been thinking of starting such a platform but wondering how to go about it, we are here to assist you. This article will explain the essential steps you should take to build a coaching blog and even make money from it.
Why you?
If you start a life coaching blog, you will have to begin by asking yourself a few important questions. Why do you want to coach other people? ? What life experiences do you have that will benefit them?
You will not be able to start a successful business if you have just read everything in a book. People will not take you seriously. Define your USP(Unique Selling Proposition) and build your business around that.
Your USP could be that you built a successful business from the ground up and want to share your experiences with clients. Alternatively, you could have overcome a life-threatening illness and come back even more robust with a new outlook on life. Whatever it is, it has to be something that your clients will buy into. Potential clients will not seek help from a person they consider to be at the same life cycle stage. They will presume you can’t offer them anything.
Create a unique blog name and build your website
Once you’ve compiled your business plan, you can create a name for your blog. It is advisable to choose a short, appealing name that resonates with your target audience when it comes to this. In addition, it should also be unique. Fortunately, when you use our Business Name Generator, you will receive unique name suggestions that you can use for your life coach blog.
After settling on a blog name, you can now set up your website. You can do this yourself with any of the tools available on the internet. However, if you’re not familiar with how these tools work, it is advisable to consult a professional web developer who will help you out.
Types of content you can create as a life coach blogger
With a life coaching blog, you can create and post various content. Though it will depend on your specific niche, the following are ideal options.
1. Stories — Posting life-changing stories on your blog is one of the best ways to captivate and motivate your audience. You can write about experiences that you or another person went through, challenges faced, and how you solved these.
2. How-to guides — These are some of the most popular posts you can share on your blog. Besides, the things you can write about are endless. For instance, you can create content about “How to live a well-balanced life”, “How to incorporate fitness within a busy work schedule,” etc.
3. Videos — Through videos, you can talk to your audience directly and, in the process, build a stronger connection with them. You need to create a topic, break it down into various points, and deliver the content via a camera.
4. List posts/Listicles — A list post is another favorite type of content that is likely to go viral on the internet. For example, you can write about “7 secrets to overcoming adversity”. As long as it relates to your life coaching niche, you should share it.
5. Interviews — You can also post interviews on your blog. For the interviewee, you can look for a person who has released a product that may appeal to your target audience. Alternatively, you can interview another life coach who will offer valuable life tips.
What does a successful coach do?
A successful life coach will have a plan for each client. Every client will have different needs. However, there is a template that a coach should follow to maximize the effect of his work.
-Teach clients how to overcome challenges and attain their particular goals.
-Encourage them to interact with you, giving you as much information about themselves. This will enable you to identify how you can help them achieve their goals.
-Be alongside your client in their newfound discovery of themselves and urge them on at every stage.
-Use your skills to identify if a strategy is not working and replace it with one that will.
-Build your client’s trust so he can honestly tell you how everything is progressing, if he is benefitting from it or if it is not impacting his life.
If you get all these things right, you will be on your way to being a successful life coach.
Marketing
A life coach blog differs from most blogs as the product you are advertising and trying to sell is you and not a physical product. So, when marketing your blog, you will have to disperse any shyness or modesty and tell your audience how great you are and how you can change their lives. This is what they want to hear. If you are not prepared to do this, you will not bring the feel-good factor to your business, and you will find it hard to attract clients. Look at Tony Robbins. You won’t see him holding back on anything. Because of this, he gained the trust and support of his audience. They believe that maybe, someday, they can be like him.
Build a reputation
It will take time for your life coaching blog to gain an audience. You will have to build a reputation for yourself and your methods. Your website should tell your audience who you are, your background, and why you want to help them. Outline your technique and specify the kind of person you want to coach. This will help your prospective client decide if you are the right coach for them. Post unique content to increase the traffic to your website.
Testimonials
Post as many testimonials as you can. This is the best way for your audience to get to know you through a third party. However, this is not easy when you do not have any clients. A way to solve this problem is to offer free sessions to a certain amount of visitors to your website. In return, the only thing they have to do is write a testimonial on your site.
Write guest posts
Writing guest posts on a different blog is a great way to gain customer awareness. A blog on how to increase your competitive edge on a business blog will do your blog wonders. Everyone wants to gain more sales, and your life coaching will help them do it. You don’t have to get paid for this, and the business blog will be grateful for the extra unique content.
Interview other life coaches
Organize interviews with life coaches that don’t specialize in the same area as you and post it on your blog. This creates excellent content, leading to increased traffic. It also directs a portion of the life coach audience to your site to read the blog interview.
Use your contacts
Write down a list of all your friends and contacts and see who can help you at the start-up stage of your blog. You may know a couple of CEOs that could employ you to talk to their corporate team on a given subject. If this is successful, you can get more traffic to your website and get paid simultaneously. This is when the referral system will start working for you. If you have proven to be of benefit to one company, they will all want you.
Social media
One of the most effective ways of promoting your content is through social media marketing. This involves sharing your content on social media platforms, such as Twitter, Facebook, and Instagram. While sharing, you can include a link that will redirect your social media followers to your blog. This way, more people will access your blog, which means more traffic.
You can also promote your blog by creating guest posts for more established life coach bloggers. All you need to do is to contact the blogger and request them to host one of your posts while at the same time linking it back to your platform. Here is our ultimate guide on business marketing that will provide more insights.
Monetize your blog
Once you have built up a good reputation for your life coaching, you will be in a position to monetize your blog. You can do this in several ways.
Take on clients
You are now able to coach individual clients on a predetermined schedule. This can bring in quite a lot of money. The average hourly rate for a successful life coach in the US is over $200 an hour.
Online courses
You can sell online courses to your followers from your blog site. This is a great way to make passive income as all the work is done at the start when you are devising and compiling the course. Once it is completed, you sell it digitally from your site.
Corporate lectures
When you have made a name for yourself, you will be in a position to command hefty lecture fees from big corporations. You can charge a premium on your hourly rate with corporations and should probably start at about a thousand dollars for a one-hour lecture.
Affiliate marketing
This is when you link a company or product on your website. Affiliate marketing is a good way of earning a passive income in a non-invasive way on your website. It would be best if you linked companies that may be of use to your clients.
Top #3 Life Coach Bloggers
#1 Tiny Buddha
The Tiny Buddha blog is a place where Lori Deschene, the creator, utilizes other people’s knowledge to cover a great variety of topics including relationships, mindfulness, yoga, minimalism, etc. The entire blog is based on teaching people how to let go of the past and create a better future.
#2 In Pursuit of Happiness
Britt Reints founded this blog and focuses on coaching people how to create a lifestyle of happiness and how simplicity is always better. She teaches her readers to pay attention only to the things that matter the most to them. In Pursuit of Happiness also offers great posts about relationship and lifestyle advice.
#3 Meant to be Happy
According to Ken Wert, the blog’s founder, people should find happiness one day at a time. He encourages his readers to try to create happiness wherever you are and no matter what the circumstances are. His blog focuses on teaching people to see happiness as a result of thoughts and how to create new thinking patterns.
Conclusion
Starting a life coach blog is easy. The hard part will be at the start when you try and gain an audience for what you do. The coaching market is saturated, and you will have to develop a USP that your followers buy into.
Post unique content on your blog to increase your website traffic. Avail of all your contacts and see how they may be able to help you. Giving free lessons is a great way to get testimonials on your site, and these bear credence with your followers. Good reviews are essential for any business, but they are the difference between make and break in the life coaching game.
Once you have built a solid reputation, you can take on private clients, do corporate lectures and sell online courses. You can increase the prices on all of these things as your popularity grows. Now you will be in a situation where you are doing what you love most and making money at the same time. The perfect combination.
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Matija Kolaric
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